Your DMs Aren’t Converting to Sales & This Is Why w/ Lauren Najar

You’re sending messages, starting conversations, trying to sell and still not seeing results.In this episode, I break down what actually turns people off in the DMs and why so many common sales tactics feel forced, exhausting, and ineffective. I walk through what I don’t do in the DMs, from cold pitching to over-messaging, and what actually gets people to buy instead. I also share how I’ve built a sustainable business through relationship-driven conversations instead of volume-based outreach. From closing four-figure deals to generating a $20,000 launch entirely through DMs, this is a real look at what it takes to convert without burning out, sounding robotic, or pushing people away. Chapters:00:30 Why DM sales feels off for most people01:30 Sales calls vs DM selling shift03:30 Why scripts don’t work in sales05:30 The problem with launch cycles06:30 What cold DMing actually is08:30 Why volume DMing burns you out09:30 Why conversations drive sales, not likes 10:30 Why scripts fail in real conversations11:30 How selling actually works12:30 Why you struggle to pivot in DMs13:30 How to know if someone is actually a lead14:30 The problem with spam engagement16:30 What natural DM conversations look like17:30 What not to do in the DMs recap18:30 How I close sales in the DMs This podcast is brought to you in partnership with Liz Chapman & COUpcoming Events:Napa Retreat - October 5-8, 2026 - https://laurennajar.myflodesk.com/cetj223rsrGrowth & Connect Events - https://laurennajar.myflodesk.com/hb2a0mwbqwSave 25% with Flodesk - https://flodesk.com/c/OR8VKLLet’s Stay Connected: → Follow Lauren on Instagram: www.instagram.com/laurennajar → Learn more or work with me: www.laurennajar.com → Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails → Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect🎧 Subscribe & Review: Love the episode? Don’t forget to subscribe, leave a review, and share with a friend who needs a business boost and a good chat over a cocktail.