Your Doctor Gets 18 Minutes. Netflix Gets 1,095 Hours. This CEO Is Fixing The Gap

The Other 8,760 HoursYou see the person responsible for your health for somewhere between 10 and 20 minutes, once or twice a year. Netflix gets three hours a day. One of those two relationships has enough data to know you. It is not the one keeping you alive.That asymmetry is the entire business case for Lirio, and Marten den Haring has been building against it since 2019.He is not a healthcare lifer. He is an economist by training, MSc and PhD, who spent 25 years shipping AI products for financial services, law enforcement, and national security. Oracle. OpenText. Chief Product Officer at Digital Reasoning in Nashville. Then SVP Platform at Element AI in Montreal, the lab co-founded by Turing Award winner Yoshua Bengio. Six months into Canada, Nashville called him home, and Lirio was hiring.He joined as Chief Product Officer in May 2019 to turn a Series A business plan into an actual product. The MVP went live around January 15, 2020.Do that math. Six to eight weeks in the wild, and then the world closed.Lirio's product exists to drive people toward care. Care was shut. Then care reopened on 50 different state timetables into backlogs and staffing shortages, and nobody wanted more patient volume. Marten took the CEO chair in May 2021, in the middle of it. He describes 2021 through 2023 as a stretch where the team was openly asking whether product market fit simply was not there.What flipped it was not healthcare. It was everything else. Consumers spent three years learning that they could get anything from their couch, and then brought that expectation to their care. Suddenly a company built to communicate digitally, personally, at scale, was standing in exactly the right place.Today Lirio delivers more than 400 million nudges a year and reports outcomes that are hard to argue with: nudges 4x more effective than standard health messaging, a 60% reactivation rate on patients lost for three or more years, 50% HbA1c improvement in under six months, and $4.4 million in direct margin added through targeted interventions.The word "nudge" is doing a lot of work there, and Marten is careful about it. It has been called precision shoving. It has been called nagging. Ryan suggests it sounds like his wife on his fourth glass of wine. Marten's answer is the best line in the episode: if you want an automated version of your spouse, Lirio cannot help you.What Lirio actually does is treat every variable of a message as a decision. Not the content alone. The channel, the hour, the frequency, the framing, and whether the right recipient is even the patient at all. Sometimes the highest leverage nudge goes to the daughter who manages her father's medications.Liriohttps://lirio.com/Marten den Haring's team page at Liriohttps://lirio.com/our-team/marten-den-haring/Ryan Estes on LinkedInhttps://www.linkedin.com/in/estesryan/#1 AI Founder Newsletter!https://aiforfounders.coBuild your audience for life!https://inboxalchemy.co/If you're not AI native; you're not getting the job!https://ainativestudent.com/Get 35% off any supplement subscription with Momentous!https://crrnt.app/MOME/8RDrnXDdUse code RYAN30 to save $30 on your AI men's fashion stylist!https://taelor.style/Your podcast's autonomous AI sponsorship agent!https://gethowdi.com/