Your Email Marketing Playbook Just Expired And It's Killing Sales

Your email marketing could be headed for disaster without you even knowing it. In this revealing episode, guest host Dean Mercado interviews certified inbox optimization specialist Scott Hartley, who pulls back the curtain on what's really happening with email deliverability in 2025.Scott shares the four critical metrics every business owner must track, including the surprising new benchmark for open rates and click rates that could make or break your email success. You'll learn exactly why most email marketing fails and the simple fixes to turn it around.You'll discover:The 80/40 Rule: The new open and click ratesHow to prune your list for maximum deliverability Writing techniques that boost engagement and salesMicrosoft's recent changes crushing email marketingSmart ways to leverage AI without killing resultsBuilding authentic relationships at scalePlus, Scott shares the four core metrics to track and explains why most "best practices" are outdated. If you want more sales from your email list, this episode is packed with actionable tips.Resources to accelerate your results:Hit The Inbox Book: hittheinboxbook.comFree Facebook Community: hittheinboxcommunity.comEmail Marketing Audit: hittheinboxaudit.com