Your Employees As Influencers within the IT Industry With Ryan Bares From IBM

64% of B2B buyers expect a more human, less formal tone of voice and 67% want to see an identifiable author attributed to thought leadership content.Join Tribal Impact's Sarah Goodall who'll be talking to Ryan Bares, Global Influencer Marketing Lead at IBM, about the power of transforming your technical experts into influencers on social media. We'll be covering:Benefits of having your subject matter experts active on socialIdentifying who to include and overcoming their objectionsThe power of employee-generated contentHow do you measure if the program is successful