Your Employees As Influencers within the IT Industry With Ryan Bares From IBM
An episode of the B2B Social Growth: Presented By Tribal Impact podcast, hosted by Tribal Impact, titled "Your Employees As Influencers within the IT Industry With Ryan Bares From IBM" was published on November 9, 2022 and runs 49 minutes.
November 9, 2022 ·49m · B2B Social Growth: Presented By Tribal Impact
Summary
64% of B2B buyers expect a more human, less formal tone of voice and 67% want to see an identifiable author attributed to thought leadership content. Join Tribal Impact's Sarah Goodall who'll be talking to Ryan Bares, Global Influencer Marketing Lead at IBM, about the power of transforming your technical experts into influencers on social media. We'll be covering: Benefits of having your subject matter experts active on socialIdentifying who to include and overcoming their objectionsThe powe...
Episode Description
64% of B2B buyers expect a more human, less formal tone of voice and 67% want to see an identifiable author attributed to thought leadership content.
Join Tribal Impact's Sarah Goodall who'll be talking to Ryan Bares, Global Influencer Marketing Lead at IBM, about the power of transforming your technical experts into influencers on social media. We'll be covering:
- Benefits of having your subject matter experts active on social
- Identifying who to include and overcoming their objections
- The power of employee-generated content
- How do you measure if the program is successful