Your Event is Just the Beginning with Leya Simmons

Most nonprofits spend major-gift-level resources to put donors in a room then walk away from the relationship the morning after. In this 501cDrop, Leya Simmons reframes event fundraising as cultivation, introduces the Five Roles in the Room framework, and gives gift officers and development teams a tactical playbook for making every event the start of a relationship, not the end of a transaction.