Your Exit Strategy | With Brian Franco

What if the business you’re building today… isn’t actually sellable? In this episode of the Jake & Gino Podcast, Gino Barbaro sits down with Brian T. Franco — founder & CEO of Meritage Partners — who has guided over $2 billion in business sales. Brian breaks down a hard truth:  👉 If your business can’t run without you, you don’t own a company… you own a job. This conversation dives deep into how founders can move from owner-dependent chaos to building durable, sellable companies that buyers actually want. Whether you’re years away from exiting or just getting started, this episode will challenge how you think about growth, leadership, and long-term value.  Brian is the author of Inevitable Exit, where he outlines a practical framework to help entrepreneurs build companies designed to sell for maximum value. Learn more: https://inevitableexit.com/  This episode is brought to you by Wheelbarrow Profits If you're looking to grow and scale your multifamily investing business, check them out 👉 wheelbarrowprofits.com    We're here to help create real estate entrepreneurs...  About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.