Your First Market Beyond Switzerland - How to Choose

Swiss SMEs often default to Germany for their first move abroad. That is understandable, but it is not a strategy.In this episode, Christoph Walser explains why the right first market should not be chosen by size or proximity, but by fit: customer need, competitive openness, and operational readiness.Sometimes the right answer is Germany. Sometimes it is Austria. Sometimes it is much further away.Follow the problem, not the geography.Concept, argument, and editorial line: mine. Audio production: AI.