EPISODE · Dec 20, 2025 · 2 MIN

Your first move to prepare for the Direct-to-Agent era

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered results across Google AI Overviews, Amazon's Rufus, and voice assistants without actively seeking AI tools. The discussion covers strategic positioning frameworks for the "breathtaking" speed of AI-first discovery and competitive distribution strategies, including Walmart's partnership with ChatGPT to leverage their price optimization advantage in AI-mediated commerce.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered results across Google AI Overviews, Amazon's Rufus, and voice assistants without actively seeking AI tools. The discussion covers strategic positioning frameworks for the "breathtaking" speed of AI-first discovery and competitive distribution strategies, including Walmart's partnership with ChatGPT to leverage their price optimization advantage in AI-mediated commerce. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Your first move to prepare for the Direct-to-Agent era

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This episode was published on December 20, 2025.

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