Your Follower Count Won't be on Your Tombstone...So What Really Matters? | Remi Idowu x Kelsey Heinrichs

In this episode, we sit down with Remy, a viral food creator and cookbook author, and Kelsey, a seasoned travel content creator helping global brands tell better stories. Together, they unpack the business of being a creator—from staying creatively inspired to building long-term partnerships.They reveal the real systems behind creator life: how they pay themselves like a business, the tech they swear by (yes, iPhones still win for Reels), and why carousels are making a comeback on Instagram.The duo shares lessons on negotiating with agencies, the importance of finding management that actually advocates for you, and why your follower count isn’t your legacy. They talk about building deeper connections with your audience, being more personable on camera, and why having people around you who genuinely like you matters more than ever.Whether you're a creator or a brand, this episode is packed with advice on pricing, pitching, staying booked, and avoiding burnout. Because being successful online isn’t just about going viral—it’s about being strategic, staying human, and never letting money be the only motivator.Follow Remi: https://www.instagram.com/foodbyremi/Follow Kelsey: https://www.instagram.com/kelseyinlondon/Thank you to Qube Hackney for providing this stunning space to film, to check them out visit here: https://theqube.com/hackney-wick/ and use the code 'CONC24' for a discount!----Credits:An Ambos Studios ProductionExecutive Producers:Rebekah MithinjiTati KapayaEditor:Lumina DigitalCamera:George HarrySound:George HarryLocation:Qube Hackney Copyright 2025 Ambos Studios LTD. All Rights Reserved. Hosted on Acast. See acast.com/privacy for more information.