Your Glow-Up Plan for Visibility: PR, Press & Influencer Power in your Small Business

Episode Summary:Feeling invisible in your small business? You’re not alone. In this honest and practical episode I share my personal journey of growing my fashion accessories brand, QueenMee, from marketplace anonymity to being featured on This Morning, Elle, OK!, and more — all by harnessing the power of PR, press, and influencer collaborations.Whether you're just starting out or ready to elevate your brand’s visibility, I'll walk you through how to get noticed without needing a huge budget — and why visibility is about more than just being seen; it's about building authority, connection, and momentum in your business.What You’ll Learn:Why visibility feels hard for small business owners — and how to shift thatThe difference between product visibility and brand visibilityHow I used PR to build QueenMee’s authority from the ground upMy strategy for writing press releases that get picked upHow to build lasting relationships with journalists and influencersThe power of timely storytelling and tying in to cultural moments like Royal Ascot or International Women’s DayWhy PR boosts more than awareness — it supports SEO and long-term growthAction Step:Create a list of local press, radio stations, and online publications where you’d love your brand to be featured. Having that list gives you focus and motivation — and brings you one step closer to landing your ideal coverage. Connect With Me:If this episode sparked ideas or gave you the nudge you needed, let me know! 📩 DM me on Instagram @amandawaterstone – I'd love to hear your story.✨ Stay Sparkling:Loved this episode? Don’t forget to subscribe, leave a review, and share it with a fellow product-based business owner who’s ready to shine brighter.