Your Good Intentions Won't Fix the Furnace, $600 Will

I have a customer who has been telling me for four years that he is going to insulate his attic. The materials are on his garage floor. Two pallets of R-49 batt, a roll of vapor barrier, a box of staples, safety glasses still in the plastic. Bought in March of 2022. Every maintenance visit he points at the pallets and says, that is the project for this fall. It is never that fall.He is a smart, organized engineer who runs a team at a plant outside Edmond. He is not bad at his job. He is bad at this project specifically. There is a name for it. Peter Gollwitzer studied the gap between what people say they will do and what they actually do. Strong intentions predict only about a quarter of real behavior. The fix is an if-then plan that ties the action to a specific cue.This is me, in Central Oklahoma, talking about the projects that live on the garage floor for years, and the small trick that actually moves them.Core line: "The goal is real but it lives in a different cognitive layer than the actions that would fulfill it."Give Us A ShoutThanks for tuning in to Hartzell's Heat & Air, your trusted HVAC experts in Oklahoma and beyond. From Kingfisher to coast-to-coast consulting, we design, install, and maintain smart, efficient systems that deliver year-round comfort.We're employee-owned, family-run, and powered by 45+ years of experience. Whether it's AI-powered thermostats, geothermal systems, or classic tune-ups, we deliver upfront pricing, expert care, and warranties that back it all up.🛠️ Book Online:https://book.housecallpro.com/book/Hartzells-Heat--Air/4a569038b3dc460daf2d5f6497b18351?v2=true🌐 www.hartzellsheatair.com📞 (405) 375-4822🚛 Trane Comfort Specialist • Mitsubishi Diamond Dealer • ClimateMaster Elite🛡️ VIP Comfort Club • Remote Monitoring • Extended Warranties📲 Follow us for tips, updates, and real-world installs:YouTube: @hartzellsheatair6003X: https://x.com/HartzellsHVACFacebook: facebook.com/hartzellsheatairLinkedIn: Dave HartzellBuilt on trust. Backed by warranty. Designed for comfort.