Your Google Business Profile Is Quietly Costing You Occupancy

In this episode, Sara Guida breaks down the May 2026 Google Business Profile algorithm update and explains why it has become a critical, yet often overlooked, variable for senior care occupancy. She reveals how Google now uses profile activity as a direct ranking signal, meaning that communities neglecting their listings are rapidly losing visibility in local "near me" searches.The stakes are high: dropping from the first to the fourth position in search results can cut a facility's inquiry volume by more than half. Sara outlines the specific signals Google’s algorithm is now hunting for, including posts and photos updated within the last 30 days and review responses delivered within 48 hours.Listeners will learn a practical, consistent strategy to recover and maintain their search standing this week, including:The Power of Consistency: Why one post and one photo per week can help you outrank competitors.New Feature Alert: How to use the new owner-controlled gallery sorting to manually sequence the photos families see first.The "Incognito" Test: A simple way to see exactly what prospective families see when they search for your community.Don't let your occupancy fall due to an inactive profile. Learn how to master these updates and keep your community at the top of local search results. For a deep dive into your profile's current standing, visit silvercore.io to book a call or watch a demo