Your Google Business Profile Might Be Quietly Costing You Customers

Your Google Business Profile is often the first impression customers have of your business—but if it’s outdated or inactive, it could be quietly costing you calls. In this episode, Joan Weisman explains how incomplete or neglected profiles lose visibility in search, create doubt with potential customers, and allow more active competitors to take the lead. You’ll learn why Google rewards consistency, how small updates can make a big impact, and what to look for if you want your profile to start working for you—not against you. If you rely on local customers finding you online, this episode is essential listening.