Your Highest ROI Posts Aren’t Yours — with Jacki Lutz

Topics Covered:What Employee-Generated Content (EGC) actually is—and why it matters now more than everCommon fears from leadership and how to address them (e.g. legal, brand risk, control)Step-by-step guide to launch EGC from scratchWhat to train your people on (and what to leave alone)How to handle negative comments like a proWhy employee content builds psychological safety and performanceReal metrics that track ROI (spoiler: not vanity numbers)A simple rule for first-time postersLinkedIn’s latest algorithm changes and what to avoidTimestamps:0:00 – Intro: Would anyone care more if your people posted instead of your company?1:00 – What is EGC, really?3:00 – Why people trust people more than companies5:30 – Where to start if you're a leader7:10 – Don't force it: let interest be organic9:00 – The neuroscience of trust and visibility10:30 – What to post vs what not to post12:30 – Guidelines, training, and avoiding legal pitfalls14:50 – Why bad content isn't necessarily bad17:00 – Dealing with negative comments online20:00 – Measuring success (hint: not likes!)22:00 – Surprising LinkedIn algorithm tips24:00 – The two biggest mistakes companies make with EGC27:00 – Bonus tip: Don’t forget your comment strategy28:40 – Wrap up and final gold nuggetsFor free resources, upcoming masterclasses, or to join our next live webinar—click the link here: https://linktr.ee/clairehayekFollow me on LinkedIn- https://www.linkedin.com/in/clairehayek/Follow Jacki Lutz on LinkedIn- https://www.linkedin.com/in/jackilutz/Subscribe to The NeuroLeadership Edge Podcast for brain-based strategies to lead with clarity, courage, and impact. The NeuroLeadership Edge Podcast is produced by Claire Hayek. All opinions are those of the host and guests. For more leadership resources, visit clairehayek.com