Your Hotel's AI Problem Is Actually a Data Problem

Independent hoteliers are under pressure from every direction, and now there's an AI mandate on top of it all. Wil sits down with Adam Harris, Co-Founder and CEO of Cloudbeds, to cut through the noise. Adam's argument: most operators aren't failing because they lack effort or the right tools. They're failing because they haven't defined the problem, and they're sitting on fragmented data that makes even the best AI useless. The takeaway: AI isn't the strategy. Better questions, better data, and better decisions are. This episode is presented by ⁠⁠Cloudbeds. Connect with Cloudbeds at https://www.cloudbeds.com/gmh, and you can subscribe to Adam's newsletter here: https://www.cloudbeds.com/newsletter/ 00:00 Meet Adam Harris 01:37 The Operator Squeeze 04:04 When Tech Becomes a Burden 07:25 AI Starts With Questions 08:37 Deterministic vs Probabilistic 12:24 Cleaning Up Hotel Data 13:49 Cloudbeds Signals In Action 16:35 Autonomous Coding And Caution 18:21 Future Of Hospitality Systems 21:55 Closing Takeaway