Your ideal clients aren't on the struggle bus, so stop talking to them like they are episode artwork

EPISODE · May 8, 2026 · 17 MIN

Your ideal clients aren't on the struggle bus, so stop talking to them like they are

from Marketing Your Mission · host Addy Lopes

You're attracting plenty of inquiries, but a noticeable portion of them are from people who aren't ready for your services. They don't have the budget, they're not ready for the transformation, or they don't have the infrastructure to get the results you offer.If that sounds familiar, you're stuck in the struggle bus messaging trap.In this video I'm breaking down what struggle bus messaging is, how to identify if you're stuck in it, and how to get out of it so you can start attracting aligned clients.You'll learn:• What struggle bus messaging is and when it works vs. when it hurts you• How to identify if you're in the trap (unready client inquiries, base-level educational content, generic symptoms)• Why you might be getting content advice from people who aren't in your ideal audience• The A to B gap problem and why making promises that are too big pushes your best clients away• How struggle bus messaging mislabels the door to your world so the right people scroll past youThis video is for service providers, educators, and coaches who are really good at what they do but keep attracting people who aren't quite ready for the level they offer.If you want to learn how to clearly label the door to your world so the right people recognize it's for them, sign up for my free email series.Resources:✉️ Free brand worldbuilding series - Join my email list for my incredibly popular 7-day welcome sequence about brand worlds👉 https://encontrocreative.com/subscribe🌎 Build Your Brand World - My $27 mini course where you'll learn the essentials of brand worldbuilding👉 https://encontrocreative.com/build-your-brand-world☕️ The Cozy Marketing Method - My 6 month group program for marketing that feels more like you👉 https://encontrocreative.com/the-cozy-marketing-method📱 Follow meInstagram: https://www.instagram.com/encontrocreative/Threads: https://www.threads.com/@encontrocreativeWebsite: https://encontrocreative.com/YouTube: https://www.youtube.com/@EncontroCreative

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Your ideal clients aren't on the struggle bus, so stop talking to them like they are

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