Your Indie Author Launch Week Survival Guide | 10 Things Every Author Needs to Know episode artwork

EPISODE · Aug 6, 2026 · 23 MIN

Your Indie Author Launch Week Survival Guide | 10 Things Every Author Needs to Know

from The Causey Consulting Podcast

Everyone dreams about launch week.The book is finally out. Readers are excited. Reviews start rolling in. Maybe you even imagine yourself relaxing with a cup of coffee while you watch the sales come in.Reality?You're refreshing dashboards. Opening support tickets. Chasing approvals. Answering emails. Wondering why one format is live while another has vanished into the publishing void.Sound familiar?I share the lessons I learned during the launch of Simply Dag—and why a chaotic launch week doesn't mean your book is doomed.Whether you're preparing to publish your first book or you're already an experienced indie author, this practical survival guide will help you navigate the emotional roller coaster that almost nobody talks about.In this episode, you'll learn:• Why something almost always goes wrong during launch week—and why that's normal.• How to keep logistics from crushing your confidence.• The hidden customer-service side of self-publishing.• Why readers notice far less than you think they do.• How to protect your creativity when you're buried in emails, approvals, and technical issues.• Why launch week is only the beginning—not the finish line.Publishing independently is one of the most rewarding things you'll ever do—but it can also test your patience in ways you never expected.If you're an indie author, this is the episode I wish someone had made for me before my own launch week.Subscribe for more conversations about writing, creativity, introversion, and building a meaningful creative life—one book at a time.***For insider information & spilled tea, please subscribe to my weekly newsletter, The Unicorn Dispatch, here: https://sara-causey.kit.com/2d8b7742ddSara's award-winning biography of Dag, Decoding the Unicorn, can be found on Amazon: https://www.amazon.com/Decoding-Unicorn-New-Look-Hammarskj%C3%B6ld-ebook/dp/B0DSCS5PZTSimply Dag: The Private Man in a Public—and Dangerous—Office is now available in ebook and print anywhere Amazon books are sold: https://a.co/d/06kuNST9The exclusive audiobook experience is available here: https://sara-ija-shop.fourthwall.com/products/simply-dag-audiobook

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Everyone dreams about launch week. The book is finally out. Readers are excited. Reviews start rolling in. Maybe you even imagine yourself relaxing with a cup of coffee while you watch the sales come in. Reality? You're refreshing dashboards. Opening support tickets. Chasing approvals. Answering emails. Wondering why one format is live while another has vanished into the publishing void. Sound familiar? I share the lessons I learned during the launch of Simply Dag—and why a chaotic launch wee...

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Your Indie Author Launch Week Survival Guide | 10 Things Every Author Needs to Know

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