EPISODE · Jul 4, 2026 · 24 MIN
Your Instagram Content Is Boring (Here's The 3-Step Fix)
from Dishing Up Digital with Ellen Mackenzie · host Ellen Mackenzie
The reason your Instagram Reels are sounding flat isn't your hook — it's the storytelling layer right after it. In this video I'm walking through the exact 5-technique storytelling system I've used for a decade on my own account, including the journalism filter for deciding which stories are even worth posting and a real before/after caption rewrite so you can see what changes.✨ Covered in this video:00:00 The hook won't save your Instagram content01:34 The state of Instagram in 202603:52 Part 1: The 7 Newsworthy Principles11:04 Rella sponsor break12:03 Part 2: The 7 Storytelling Shapes19:38 Part 3: The Zoom-In Technique23:49 The big lessonIf you want the full storytelling system + 8 other chapters of the strategy framework I've been quietly running on my own account for a decade, I just launched The Instagram Strategy Playbook (on SALE for a limited time only). It's two files: a 50+ page PDF and a structured AI knowledge file you can drop into any AI tool you already use. 🚀 BUY THE PLAYBOOK: https://www.ellenmackenzie.com/offers/d7pPgBE2?coupon_code=50OFF💕 Thank You to Rella for sponsoring the podcastUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellenxxEllen_______________________________________________________________🎥 WATCH NEXT:Why Instagram engagement is dead (and my new strategy): https://youtu.be/dKv498DDbmw🎯 FREE WEBINAR:Learn how I sign high-paying clients and build a scalable social media business:https://www.ellenmackenzie.com/freewebinar🔗 //LINKS (ad affiliates) //Camera:https://geni.us/iPjpAtLens:https://geni.us/kNkJOxFull list of tools & software I use:https://www.ellenmackenzie.com/tools💻 // WORK WITH ELLEN //Join the Dishing up Digital School:https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolJoin the high level mastermind:https://www.ellenmackenzie.com/the-lfg-mastermindSMM template bundle:https://www.ellenmackenzie.com/offers/DwKaVUZdBuy Ellen's book:https://www.amazon.com.au/dp/0473664798📲 // SOCIAL MEDIA //Instagram:https://www.instagram.com/ellenmackenzieeTikTok:https://www.tiktok.com/@ellenmackenzieee🌐 Ellen's business:https://www.ellenmackenzie.com/📧 Sponsorship enquiries:[email protected]
What this episode covers
The reason your Instagram Reels are sounding flat isn't your hook — it's the storytelling layer right after it. In this video I'm walking through the exact 5-technique storytelling system I've used for a decade on my own account, including the journalism filter for deciding which stories are even worth posting and a real before/after caption rewrite so you can see what changes.✨ Covered in this video:00:00 The hook won't save your Instagram content01:34 The state of Instagram in 202603:52 Part 1: The 7 Newsworthy Principles11:04 Rella sponsor break12:03 Part 2: The 7 Storytelling Shapes19:38 Part 3: The Zoom-In Technique23:49 The big lessonIf you want the full storytelling system + 8 other chapters of the strategy framework I've been quietly running on my own account for a decade, I just launched The Instagram Strategy Playbook (on SALE for a limited time only). It's two files: a 50+ page PDF and a structured AI knowledge file you can drop into any AI tool you already use. 🚀 BUY THE PLAYBOOK: https://www.ellenmackenzie.com/offers/d7pPgBE2?coupon_code=50OFF💕 Thank You to Rella for sponsoring the podcastUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellenxxEllen_______________________________________________________________🎥 WATCH NEXT:Why Instagram engagement is dead (and my new strategy): https://youtu.be/dKv498DDbmw🎯 FREE WEBINAR:Learn how I sign high-paying clients and build a scalable social media business:https://www.ellenmackenzie.com/freewebinar🔗 //LINKS (ad affiliates) //Camera:https://geni.us/iPjpAtLens:https://geni.us/kNkJOxFull list of tools & software I use:https://www.ellenmackenzie.com/tools💻 // WORK WITH ELLEN //Join the Dishing up Digital School:https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolJoin the high level mastermind:https://www.ellenmackenzie.com/the-lfg-mastermindSMM template bundle:https://www.ellenmackenzie.com/offers/DwKaVUZdBuy Ellen's book:https://www.amazon.com.au/dp/0473664798📲 // SOCIAL MEDIA //Instagram:https://www.instagram.com/ellenmackenzieeTikTok:https://www.tiktok.com/@ellenmackenzieee🌐 Ellen's business:https://www.ellenmackenzie.com/📧 Sponsorship enquiries:[email protected]
NOW PLAYING
Your Instagram Content Is Boring (Here's The 3-Step Fix)
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Jan 2, 2026 ·47m
Dec 21, 2025 ·46m