Your job title is not your job title. What is a personal brand and how do you harness yours?

Summary In this episode, Rosalia Lazaro Tilly, the founder and CEO of Manuka Media, discusses her journey as an Amazon number one bestselling author and the importance of personal branding. She emphasizes the need to define and craft your personal brand, which is how people see, remember, and feel about you. Rosalia also highlights the significance of professional image and appearance, building an online presence, effective communication skills, leveraging expertise, mentorship and sponsorship, overcoming gender bias, personal brand maintenance, and measuring personal brand success. Takeaways Personal branding is essential for professional and personal success. Your personal brand is how people see, remember, and feel about you. Building an online presence and effective communication skills are crucial for spreading your message and changing the narrative. Overcoming gender bias and leveraging your expertise can help you make a positive impact and advance in your career. Chapters 00:00 Introduction and Book Launch 05:01 Crafting Your Personal Brand 06:25 Defining Your Personal Brand 09:13 Professional Image and Appearance 12:56 Building an Online Presence 14:53 Effective Communication Skills 15:09 Leveraging Your Expertise 16:08 Mentorship and Sponsorship 17:34 Overcoming Gender Bias 18:56 Personal Brand Maintenance 19:26 Measuring Personal Brand Success 19:55 Conclusion Thank you for tuning into The Money Honey - The show that brings together women in finance, construction and property! Don't forget to Like, comment and subscribe! You can also follow along with Manuka Media here: Instagram - @manukamedia LinkedIn - linkedin.com/in/manukamedia Website - www.manukamedia.co.uk