Your Marketing Plan Needs Brand Strategy - Teacher: Itir Eraslan

Useful Content Podcast with Itir Eraslan when you look at the marketing world and the type of marketing tactics that you can do, probably there's like, I can easily count 100 things that you can do to grow your brand, but it depends on. What's my strategy? What's my budget? And what's my resources with resources meaning that who's the team who's going to execute this? if you don't have the team in place to do that, you cannot do email marketing, PR, influencer marketing. You cannot do them all. You have to pick your playground. Hello, and welcome to the useful content podcast. And today we have a brand new teacher in our useful content classroom. Iter Erslan. Hi Iter. Hi, Juma. How are you? I'm doing, doing pretty well, doing pretty well. And I'm happy to have you on today. And I know we have lots to talk about, but brand strategy and about marketing. But before we get into that, could you please share with the people what you do and how you help your clients make useful content. Mm hmm. thanks for inviting me, by the way. Uh, and I'm, I hope that I will be able to, um, invite you soon, very soon as well, because I have a lot of burning questions about content and video production and so on. Uh, so, um, I'm, I ha I own a boutique marketing company. Uh, I. Try not to say it agency because the thing that people understand from agency is completely different. And, uh, and since I founded my company, which has been, which was seven years ago, I always say I'm not a marketing agency. Uh, but what I do is I'm a brand strategy, uh, and marketing expert. And I partner with brands, uh, to. Grow their brands, uh, meaning that I do a brand strategy and I helped, um, uh, manage their brand teams, build their internal external teams. Uh, but I also work with, uh, the industry experts in, in branding, visual identity and tone of voice. So when I do the strategy work, depending on the needs of the customer client, uh, we also work. Like an agency, although I say I'm not an agency, but which means that we develop the branding, the visual identity, the tone of voice. We also build websites, but this is where I partner with the. Some of the best people, uh, freelancers, solopreneurs or studios, and that I could find in the world, So what do you prefer? Do you prefer to do the thinking part of the business, which is the brand strategy part? Or do you prefer to do like the creative doing part of the business? uh, that's, uh, um, this, that's the biggest dilemma of probably any marketer because, uh, there has been some times when I tried strategy only, and there has been some times where I do strategy and execution. And it's always with mixed feelings because when you only do a strategy, you Executing it because you just, you know, just let it after like two or three months of strategy work, you let some, someone else do it. Uh, and somehow you want to be a part of it. If you are so left out, you just want to be involved in and still help the brand. Uh, but when you are too much into execution, then there is this. It's everyday tasks, operational things, people are asking sometimes to me, like, are you the graphic designer? Can I ask you my graphic design needs? So, so anyway, you know, so. It's a dilemma and how I find the best ratio for me. I'm not in that best ratio right now with my business is a 70 percent strategy and 30 percent execution. And why I need that execution is the feeling, the feeling of seeing that execution to come to life is what makes a marketer so happy for me. It's the same. It's that thing. Uh, but it's also makes me fresh and up to date as a marketer when I execute. Yeah. Yeah. And this is good for all the, all the, uh, agency owners, well, agency owners and all the people out there who. Give this type of service for them to...