Your Most Overlooked Customer episode artwork

EPISODE · Feb 2, 2026 · 9 MIN

Your Most Overlooked Customer

from Maven Marketing with Brandon Welch · host Frank & Maven

Send us Fan MailMost businesses are shouting at the wrong people.In this solo Maven Monday episode, Brandon breaks down the most overlooked customer in your entire market. The one who isn’t ready yet… but absolutely will be. If your industry has a long buying cycle (think home services, healthcare, legal, or high-ticket purchases), this episode will challenge how you think about advertising, timing, and growth.You’ll learn why chasing “today customers” turns marketing into a price war, and how the fastest-growing companies quietly win customers years before the sale ever happens.This one's about building familiarity, trust, and preference long before your competitors show up.If your marketing feels expensive, exhausting, or stuck in short-term thinking... this episode will reframe everything.Our Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/Facebook: https://www.facebook.com/frankandmavenTikTok: https://www.tiktok.com/@frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyJoin the Maven Marketing Mastermind to get actionable advice from the team at mavenmethodtraining.com#MarketingBasics #KnownLikedTrusted #BrandBuilding #SmallBusinessMarketing #AdvertisingStrategy #BusinessGrowth #MarketingClarity #MavenMonday #MarketingPodcast #ConsistencyWinsDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Episode metadata supplied by the publisher feed · Published Feb 2, 2026

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Send us Fan Mail Most businesses are shouting at the wrong people. In this solo Maven Monday episode, Brandon breaks down the most overlooked customer in your entire market. The one who isn’t ready yet… but absolutely will be. If your industry has a long buying cycle (think home services, healthcare, legal, or high-ticket purchases), this episode will challenge how you think about advertising, timing, and growth. You’ll learn why chasing “today customers” turns marketing into a price war, a...

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Your Most Overlooked Customer

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This episode was published on February 2, 2026.

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