Your Network Is Your Net Worth: How Lauren Kleinman Built a PR Empire

What happens when the very thing that drives your success becomes the thing you have to outgrow? This week on Superwomen, Lauren Kleinman, founder of Dreamday and co-founder of Quality Media and The Quality Edit, shares a candid look at the invisible trade-offs that often come with ambition. Lauren opens up about the perfectionism, pressure, and relentless drive that fueled her success—but eventually pushed her toward burnout. Together, she and Rebecca explore the cost of constantly striving for more, the ongoing process of redefining success, and what it takes to evolve beyond the version of yourself that built the business. They also dive into the changing world of PR, affiliate partnerships, visibility, and how founders can build influence in an era shaped by AI and algorithm-driven attention. This conversation isn't really about work-life balance. It's about growth, reinvention, and learning when the traits that got you here are no longer the ones that will take you where you're meant to go. Episode Guide: (00:00) Meet Lauren Kleinman (03:45) How she coined the term “Performance PR” (06:30) Strategies for affiliate partnerships (08:01) Advice for small brands and startups (11:11) What it’s really like running two companies (15:08) How she overcame burnout (18:37) Trusting her team + letting go of work obsession (25:40) Why a perfect day just isn’t attainable (28:39) The chip on her shoulder that fuels her (30:25) Redefining success beyond money and followers (33:41) Three important lessons for entrepreneurs Learn more about your ad choices. Visit megaphone.fm/adchoices