EPISODE · May 22, 2026 · 10 MIN
Your Next Major Donor Is Already in Your Database
from Hey Fundraiser! · host Mary Petersen
Mary teaches the 4 hidden major gift prospect profiles that live in almost every donor database — and the conversations that unlock them. She covers the 3-filter database review, the re-qualification conversation, and the staircase model that shows exactly how a $500-a-year loyal donor becomes a $50,000 major gift.This episode is full of practical language you can use this week. Mary shares examples from the book — including the "graduation day" moment when a long-time mid-level donor realizes they've been waiting for an invitation to climb the staircase.Get Small Table Big Philanthropy at heyfundraiser.com. It has the full staircase system — plus everything else you need to build a major gift program that grows itself. 🪑 The Small Table Intensive. Half a day. Build or rebuild your major gift program around fewer donors and deeper relationships, using the methodology from my book Small Table Big Philanthropy.🎯 The Ask Workshop. Half a day. The exact words to use when it's time to ask for 5 and 6-figure gifts. Walk in nervous about the ask. Walk out with the script.More from Mary:📘 Mary's books. What to Say and Small Table Big Philanthropy. The books behind the methodology.🔥 Major Donor Meeting Mastery. My step-by-step system for donor meetings that move the relationship forward.👩🏻💻 Momentum Training. My complete packaging + ask system, all in one place.💻 Connect with Mary PetersenWebsite: heyfundraiser.comYouTube: @heyfundraisersInstagram: @heyfundraiserLinkedIn: ...
What this episode covers
Mary teaches the 4 hidden major gift prospect profiles that live in almost every donor database — and the conversations that unlock them. She covers the 3-filter database review, the re-qualification conversation, and the staircase model that shows exactly how a $500-a-year loyal donor becomes a $50,000 major gift. This episode is full of practical language you can use this week. Mary shares examples from the book — including the "graduation day" moment when a long-time mid-level donor reali...
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Your Next Major Donor Is Already in Your Database
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