Your Niche Is Your Leverage: Building Your Career and Finding Your Identity

On this episode of b. frank podcast, Cisem sits down with Ashley, founder of Flawk, to talk about building a career that does not follow a straight line. She started in architecture, pivoted into sustainability, and found her way back into design through an unexpected entry point: renovating a home.We break down what “finding your niche” actually means in practice. How to build a recognisable design language. Why portfolio and proof can matter more than credentials. The unglamorous founder skills are not talked about enough, like numbers, project management, and chasing timelines to ensure success and continuity.If you are early-career, switching paths, or building something on the side, this episode is a clear, honest look at what helps you stand out, earn trust, and keep moving when it gets hard.Listen to the full episode on Spotify and Apple Podcasts, or watch on YouTube.