Your OEM Vendor Is Not Running a Local Strategy. They Are Running a Template With Your Logo On It.

OEM vendors can help with compliance, co-op, inventory feeds, and factory-approved campaigns, but they should not be controlling your dealership’s entire local marketing strategy. In this episode, we break down why GMs need to stop relying on generic OEM templates and start building campaigns around local buyers, inventory problems, payment objections, trade opportunities, service drive leads, and real dealership needs.