EPISODE · Oct 21, 2026 · 5 MIN
Your Old Website Is Worthless?
from Smoke & Receipts
Molly's Sugar Shack has sugared Pacific Beach since 2006. The oldest archived copy of her site has a first post dated December 1, 2010. Her address and phone number have not changed since that first page, and her Google profile has 4.9 stars from 93 reviews. We kept her domain, her photos and her voice, and rebuilt every page San Diego first, with prices, new service pages and her state license. Search Console shows page one across San Diego, with an average spot of 8 for sugaring san diego and 1 for searches like sugar waxing near me. Signed out on a phone, she is first on the map and first in the websites for sugaring pacific beach. Receipts and sources: https://clickflame.com/blog/mollys-sugar-shack-first-website
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What this episode covers
The hype says an old website is worthless and you should start over. Molly's Sugar Shack was the first site Clickflame ever built. We rebuilt it instead, and it went to #1 in Pacific Beach and page one in San Diego.
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Your Old Website Is Worthless?
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