Your Online Business Card: Designing Your Firm's Website

For every lawyer your website is your home base, it’s where people find you and check you out even if they were personally referred to you. How do you define what a website is and what it is really designed to accomplish? In this episode, we speak with Steve Ryan, Founder and CEO of RyTech LLC, a full-service digital marketing agency working with clients across the US at all stages of growth. Steve and I discuss one of my favorite topics of marketing, which is the online business card, i.e. the website.    In this episode, Steve and I discuss: Website: Your place to convert Story, Key Differentiator, Why Choose You What are Key Differentiators Creating a URL/landing page/ web address, to at least get your place online. Websites as validation of your Credibility Why controlling your message is KEY Powerful Calls to Action Content that answers questions - FAQs Free tools to research key word - trend value over time Optimizing your website to rank higher organically on key words Live chat; chat bots - just bells and whistles? Measuring ROI? Converting clients when your firm is not open Content is King - Focus on Quality over quantity Use of landing pages with video to increase conversion Variables that impact the ROI for websites The importance of Intake Tracking to validate the success of your website Powerful use of Google My Business Pacing the Google Algorithm