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Your Packaging has 3 Seconds to Sell, with Michael Keplinger, Founding Partner at Smashbrand episode artwork

EPISODE · Jun 10, 2024 · 26 MIN

Your Packaging has 3 Seconds to Sell, with Michael Keplinger, Founding Partner at Smashbrand

from Unpacking the Digital Shelf · host Digital Shelf Institute

On today’s episode, we return to the place where commerce started - a consumer, walking through a store, scanning the packaging, looking for what they need - or didn’t know they needed. In the digital world there is more space to tell your story, but in-store, you’ve got three seconds. Michael Keplinger, Founding Partner at Smashbrand, joined the podcast to articulate the modern testing strategy to ensure that the packaging creative you craft is truly what will make the sale - and how those lessons can be applied across all your channels.

What this episode covers

On today’s episode, we return to the place where commerce started - a consumer, walking through a store, scanning the packaging, looking for what they need - or didn’t know they needed. In the digital world there is more space to tell your story, but in-store, you’ve got three seconds. Michael Keplinger, Founding Partner at Smashbrand, joined the podcast to articulate the modern testing strategy to ensure that the packaging creative you craft is truly what will make the sale - and how those lessons can be applied across all your channels.

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Your Packaging has 3 Seconds to Sell, with Michael Keplinger, Founding Partner at Smashbrand

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Frequently Asked Questions

How long is this episode of Unpacking the Digital Shelf?

This episode is 26 minutes long.

When was this Unpacking the Digital Shelf episode published?

This episode was published on June 10, 2024.

What is this episode about?

On today’s episode, we return to the place where commerce started - a consumer, walking through a store, scanning the packaging, looking for what they need - or didn’t know they needed. In the digital world there is more space to tell your story,...

Can I download this Unpacking the Digital Shelf episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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