Your Patients Are Asking For Non-Surgical Options. Is Your Practice Ready?

Something is changing in the way patients approach the treatment of non-melanoma skin cancer. Increasingly, patients aren't simply asking their dermatologist, "What treatment do you recommend?" They're doing their own research. They're learning about their options. And a growing number are reaching out specifically to ask about non-surgical treatment with Image-Guided Superficial Radiation Therapy—IG-SRT. That raises an important question for every dermatologist: Are patient expectations evolving faster than the treatment options your practice is prepared to discuss? In this encore episode of The Distinctive Dermatologist, Scott McKain speaks with Kerwin Brandt, CEO and co-founder of SkinCure Oncology, about the remarkable growth of IG-SRT and the increasing awareness of GentleCure among patients seeking treatment for non-melanoma skin cancer. This conversation isn't about suggesting that one clinically established treatment option is right for every patient. It's about something increasingly important in healthcare: informed patient choice. When patients arrive having already researched non-surgical alternatives—or begin contacting practices specifically looking for them—the marketplace is sending a signal. The question is whether your practice is prepared to hear it. For dermatologists committed to staying current with changing patient expectations, strengthening the patient experience, and ensuring that appropriate patients understand the clinically established options available to them, this encore conversation is more relevant today than when it was first released. The future of dermatology won't be defined only by advances in treatment. It will also be shaped by how effectively practices respond to increasingly informed patients who want to understand their choices. Listen to this important conversation with Kerwin Brandt—and consider what the growing demand for IG-SRT may mean for the future of your practice. The Distinctive Dermatologist is brought to you by GentleCure from SkinCure Oncology—tough on cancer, easy on skin.