Your Patients Have Scar Anxiety... Learn How to Help Them! | Lisa Massaad & Silagen

Episode 054 | Today's episode is all about helping you empower your patients who want to be proactive about scar refinement and optimization. Most dermatologists perform procedures multiple times a day that will undoubtedly result in a scar. While we routinely inform our patients about this as part of the informed consent process, there tends to be far less routine discussion about how patients can optimize the appearance of those inevitable scars. We can and should do better. My guest is Lisa Massaad, Senior Director of Global Marketing & Business Development at Newmedical Technology, makers of the physician exclusive Silagen Scar Refinement System.   Ms. Massaad joined the Newmedical team in 2014 in anticipation of the launch of the Silagen professional line. She manages all aspects of global brand management for the Silagen and NewGel+ brands and serves as team lead for new product development projects. In addition to having extensive knowledge about the Silagen Scar Refinement System, she also has personal experience using it, which she shares in this episode.Ms. Massaad has 14 years of pharmaceutical industry sales experience, including six years as an award-winning Regional Sales Director. She joined Advanced Bio-Technologies, Inc. as the National Sales Manager and built its outside sales team. She has directed professional, consumer, and international marketing, including the launch of seven new products, while with ABT/enaltus/Sinclair IS Pharma.Lisa received a B.A. in Political Science from Allegheny College and an M.A. in Communications/PR from Kent State University.I'd like to extend a huge thank you to the whole team at Newmedical Technology for their generous support of this episode and their dedication to scar refinement and optimization. If you'd like to connect with them to learn more about how you can support your patients with Silagen products, you can contact them here.This episode was recorded at their headquarters in Northbrook, IL where I had the opportunity to meet with leadership and tour their remarkable manufacturing and packaging facility. Knowing that Silagen products are made in the USA makes me even more excited about sharing them with my patients.The Silagen Scar Refinement System is exclusively physician dispensed. If you're interested in purchasing it for yourself or someone you care about, you can contact me directly at 715-391-9774 or [email protected] or head to silagen.biz if you'd like to order it online. My favorite Silagen products are the 100% Pure Silicone Gel (with and without SPF) and the Acne Scar + Spot Corrector. This will take you to a page that says "Login or Create an Account to Access the Website". Assuming you haven't previously made an account, click "Create Account" at the bottom. You'll be prompted to enter your Name, Email Address, Practice Code (1206240832P), and Password. You should then be able to learn about and purchase products.More from Dr. Lewellis and Above & Beyond DermatologyNeed a dermatologist? Fill out this short interest form, text or call me at 715-391-9774, or email me at [email protected] if you'd like to have a no obligation discovery call. I offer in-office visits, house calls, and virtual care in Wisconsin and virtual care in Illinois, Nebraska, and Colorado.Have an idea for a guest or want to be on the show yourself? Send me a text or email, and we'll see if it's a good fit.Above & Beyond DermatologyNutrafol -- special pricing and physician exclusive productsNeoGenesis -- my favorite source of stem cell released molecules for skin/hairSilagen.biz -- physician dispensed scar refinement products delivered to your door (use practice code 1206240832P)NewsletterLinkedInFacebookDr. Lewellis on InstagramAbove & Beyond Dermatology on InstagramYouTubeTikTokTwitter/XChange Your Mind, Change Your LifeSoMeDocs (Doctors on Social Media)Pippa! 🐕Biolinky: All the links in once place