Your personal Brand, Difficult Partners and Hospital Dynamics

Show Notes:-I joined the wrong practice. What do I do now?-Why is your personal brand everything.-Focus on your brand, not others. Why talking about the competition only hurts you.-Start here: You work for the patient, not the other way around.-What you can learn from Coke and Pepsi.-How to win against your competitors.-How to deal with providers (competitors) who criticize you.-Your patient is considering a second opinion different from yours. What do you do?-If you can't beat them join them. Get involved with hospital administration.-This place sucks! How to deal with hospital staff who are venting about their problems. Hint: Don't just ignore them.-”You do this case so much faster than Dr. *****” When the hospital staff is complaining about your competitors. Tempting way to get the dirt on your competitors but a risky way to do so. -The art of business communication. Learn it!-Dirty jokes and the uncensored OR! Beware! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit peerspectrum.substack.com