EPISODE · Nov 13, 2021 · 9 MIN
Your Perspective IS Your Product
from Better Bolder Braver · host Frances Fogel, Cheerleader-in-Chief
What IS Marketing? Here is Frances's perspective… The headlines are: - Marketing can only ever BE one perspective: Your story. And how you contextualise it. That becomes your product. - Good marketing involves self-awareness, good leadership and generosity through conscious, creative and purposeful curating. - Our audience has a responsibility too. - Most current marketing noise out there is toxic. - Marketing is about taking responsibility for yourself and others. - Good marketing is a gift of creativity. - Responsible marketing is meeting people where they are with a product that is driven by their need, but also speaks to yours. - Responsibly marketing is a conscious move away from the concept of a "simple answer" or a "single solution". - A useful perspective is also one that shows workings, invites interpretation and guides action. - Marketing is curation. It is a gift. - Good marketing is an invitation to people to create THEIR OWN solution. Learn more and start your free 14-day community membership BetterBolderBraver.com
What this episode covers
What IS Marketing? Here is Frances's perspective… The headlines are: - Marketing can only ever BE one perspective: Your story. And how you contextualise it. That becomes your product. - Good marketing involves self-awareness, good leadership and generosity through conscious, creative and purposeful curating. - Our audience has a responsibility too. - Most current marketing noise out there is toxic. - Marketing is about taking responsibility for yourself and others. - Good marketing is a gift of creativity. - Responsible marketing is meeting people where they are with a product that is driven by their need, but also speaks to yours. - Responsibly marketing is a conscious move away from the concept of a "simple answer" or a "single solution". - A useful perspective is also one that shows workings, invites interpretation and guides action. - Marketing is curation. It is a gift. - Good marketing is an invitation to people to create THEIR OWN solution. Learn more and start your free 14-day community membership BetterBolderBraver.com
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Your Perspective IS Your Product
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