EPISODE · Apr 8, 2026 · 10 MIN
Your pricing page is losing you customers
from Before They Buy
Going (formerly Scott's Cheap Flights) changed two words on their pricing page — "sign up for free" to "trial for free" — and trial starts went up 104%. This episode goes through six real changes SaaS companies made to their pricing pages and what each one lifted. No redesign required for most of them.
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How long is this episode of Before They Buy?
This episode is 10 minutes long.
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This episode was published on April 8, 2026.
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