EPISODE · Jun 13, 2025 · 33 MIN
Your “Professional” Persona Is Killing Your Business
from The Listings Lab Podcast With Jess Lenouvel · host Jess Lenouvel
Real Estate Agents! The algorithm isn’t your problem. The problem is you’ve been showing up as a filtered, shrink-wrapped version of yourself and wondering why no one’s connecting.In this episode, we’re calling BS on the perfectly polished personal brand and talking about what actually makes you magnetic online: your quirks, your voice, your mess, your realness.We’ll cover:Why your “too much-ness” is your superpowerHow to stop performing and start documentingThe one mindset shift that will make you 100x more confident on cameraAnd why your weird, unfiltered, nugget-in-the-purse moments are the actual brand strategyThis is about building a brand that feels like you, not a robot with a ring light.It’s about documenting who you are, so your people can actually find and trust you.So if you’ve been hiding behind graphics, scripts, or a Paris filter, this is your wake-up call.Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
What this episode covers
Real Estate Agents! The algorithm isn’t your problem. The problem is you’ve been showing up as a filtered, shrink-wrapped version of yourself and wondering why no one’s connecting.In this episode, we’re calling BS on the perfectly polished personal brand and talking about what actually makes you magnetic online: your quirks, your voice, your mess, your realness.We’ll cover:Why your “too much-ness” is your superpowerHow to stop performing and start documentingThe one mindset shift that will make you 100x more confident on cameraAnd why your weird, unfiltered, nugget-in-the-purse moments are the actual brand strategyThis is about building a brand that feels like you, not a robot with a ring light.It’s about documenting who you are, so your people can actually find and trust you.So if you’ve been hiding behind graphics, scripts, or a Paris filter, this is your wake-up call.Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
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Your “Professional” Persona Is Killing Your Business
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