EPISODE · Jun 22, 2026 · 4 MIN
Your Retailer Got the Letter. You Didn't.
from Chasing the Unicorn: Bourbon & American Whiskey
Monday's American Whiskey Industry Brief opens on the Knob Creek 2001 Vintage Reserve distributor letter — a 24-year expression at 118.4 proof with single-digit per-account bottle counts, no public lottery, no portal, and a phone call as the only access path. The Cut Spotlight is Four Roses 2026 Limited Edition Small Batch: Brent Elliott confirmed the late-July recipe reveal at his June 21 Lawrenceburg session, and four vintages of secondary history show the pre-allocation window at $139.99 compresses within 48 hours of that announcement. Secondary Spotlight: Pappy Van Winkle 20 Year at $870 realized — 63.8% floor erosion from its $2,400 peak, crossed below $1,000 for the first time since 2023.Today's full written brief (free): https://chasingtheunicornpodcast.com/podcast/2026-06-22-the-cut-daily/The American Whiskey Industry Brief: https://chasingtheunicornpodcast.com/the-brief/
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Your Retailer Got the Letter. You Didn't.
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