Your retention problem... is actually an acquisition problem

Hey friends 👋Your retention problem might not be a retention problem at all.This week, we dig into why founders obsess over keeping users who were never the right fit to begin with. Through three real-world scenarios, we explore how viral TikToks and fluffy pilot programs can mask fundamental acquisition and positioning issues.We dive into the parent app trap, the chamber of commerce pilot problem, and why "educating customers" is usually founder-speak for "our product isn't valuable to them."Key insight: Before you redesign your onboarding flow or add more AI features, ask yourself if you're solving the right problem for the right people. Sometimes the best retention strategy is better acquisition.In Frivolous Thoughts, JDM teases the upcoming Traction Lab Academy (scaling venture science beyond geographic boundaries), and Cameron shares fascinating insights about Kenya's Kalenjin tribe and their marathon dominance at high altitude.— Cameron and JDM This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com