Your Roadmap To Digital Sophistication

Picture this: ●       You lack helpful reporting or real-time insights ●       Your website has a clunky patient interface ●       You don’t utilize personas or data driven media targeting ●       You find yourself reacting rather than proactively planning   If you can relate to any of these statements, your organization is in need of digital glow-up. In this week’s episode, Jenny outlines a realistic three-year roadmap to become digitally sophisticated within your marketing organization.   Year 1 - Build the Foundation Create or revisit your organization’s messaging and personas. Make a measurement plan. Figure out what metrics your need to see to know if your plan is working. Build a conversion-oriented media plan that’s HIPAA compliant. Invest in local marketing optimizations. Set up user journey tracking on your website to better understand user flow Measure, measure, measure!   Year 2 - Get a Bit More Sophisticated Begin to make website updates based on insights from user journey mapping. Pick a CRM to implement and begin website integration. Continue to push conversion-oriented media, but add in some brand-building media.   Year 3 - Fine-Tune with More Data! Get even more sophisticated, now that your new website and CRM are rocking and rolling. Focus on user journey nurturing (including current patients) within CRM Execute a broader media play, with awareness through conversion tactics   Connect with Jenny: https://www.linkedin.com/in/jennybristow/