Your ROI Will Double With These Digital Billboard Strategies

Welcome back to The Media Buying Podcast.In today’s episode, Jim and Rob are joined by Alex Weinberger, General Manager of Digital Out of Home at Adroll.They dive into the fast-moving world of digital out of home advertising (DooH), exploring how the shift from traditional billboards to programmatic, data-driven screen placements is transforming media strategies for both major brands and local businesses.From the explosive growth in industry investment and high-profile acquisitions to the expanding capabilities for real-time targeting and measurement, this conversation explores why digital out of home has become a must-watch channel for media buyers.Jim shares behind-the-scenes stories, insights into creative opportunities, and actionable advice for anyone looking to pivot from online to offline campaigns. Plus, we discuss the impact of AI on creative content, the role of privacy laws, and where the future is headed for this dynamic space.Whether you’re an old hand at media buying or curious about what might be the next frontier in programmatic media buying, this episode is crammed with the latest trends, tactical strategies, and a few laughs along the way.Let’s jump in.