Your SaaS Needs a Soul – Start Telling Its Story | How to Grow with Storytelling - Mike Garner

What if storytelling is the most powerful marketing tool your SaaS startup isn’t using yet?In this episode, copywriting and storytelling expert Mike Garner joins host Wilhelm Laubach to reveal how SaaS founders can build trust, create emotional connections, and stand out in crowded markets—all by telling real, human stories.Whether you’re launching a new AI product or scaling your SaaS tool, learn how to move from bland, feature-heavy messaging to authentic storytelling that drives growth.🎯 In this episode, you’ll discover:- Why storytelling in SaaS marketing creates stronger customer loyalty- How to find and shape your founder story (even if it feels boring)- The difference between generic content and stories that resonate- How to collect and use customer stories as powerful social proof- Emotional hooks for “boring” B2B products- The ROI of human, soul-driven marketing💬 Whether you're a first-time founder or a seasoned SaaS marketer, this conversation will change how you see content, brand, and customer engagement.🔔 Subscribe for tactical interviews that help you scale smarter.📎 Connect with the host Wilhelm Laubach (Will)https://www.linkedin.com/in/wilhelmlaubach/ 👀 Want to connect with Mike Garner?Check out his books “Stories That Matter” and “How to Show Off”:https://www.storiesthatmatter.co/books-by-mike-garnerOr connect on https://www.linkedin.com/in/mikegarner-storiesthatmatter/