your startup will likely fail. here's how to survive it ~ Byron McCaughey episode artwork

EPISODE · Sep 7, 2026 · 51 MIN

your startup will likely fail. here's how to survive it ~ Byron McCaughey

from Fayl Tales · host Loveth Ochayi

Byron McCaughey spent 15 years in Europe working in sports sponsorship, Formula One and advertising. Did an MBA at Imperial College London. Built a fintech startup with his co-founder Henry. Raised £80,000 from 50 MBA classmates. Tried to crowdfund half a million pounds. Fell six figures short of the target. Then COVID hit. And they folded.What happened next?Byron became a psychologist. Specifically for founders. Because when he went looking for support after the business collapsed, he found that therapists didn't get what it meant to run a company, and business coaches lacked depth. So he spent five years studying and built Sublime Studios to fill the gap.88% of founders report mental health challenges. And sadly this probably doesn't surprise you.★Annnddd we just launched our newsletter! Our first edition is pretty slick: https://fayltales.substack.com/p/the-math-of-starting-late?r=7cmxs1Follow Byron: https://byronmccaughey.com/#startuppodcast #founderstory #founderwellbeing #foundermentalhealth #buildinginpublicFollow us on all platforms!Instagram ~ @fayltalesTiktok ~ @fayltales LinkedIn ~ @fayltales

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Byron McCaughey spent 15 years in Europe working in sports sponsorship, Formula One and advertising. Did an MBA at Imperial College London. Built a fintech startup with his co-founder Henry. Raised £80,000 from 50 MBA classmates. Tried to crowdfund half a million pounds. Fell six figures short of the target. Then COVID hit. And they folded. What happened next? Byron became a psychologist. Specifically for founders. Because when he went looking for support after the business collapsed, he foun...

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your startup will likely fail. here's how to survive it ~ Byron McCaughey

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