Your Station Website Needs Local Good News

Everyone likes hearing good news, and radio has always been great at sharing it. The problem is that most of those stories disappear after a single break.In this episode, we talk about creating a Local Good News section on your station’s website and why it can become one of your most valuable content features.You’ll learn:Why your station is already producing great community stories every week.The types of good news that listeners enjoy reading and sharing.How a single on-air mention can become evergreen website content.Ways to encourage listeners to submit stories from your community.Why good news builds audience loyalty and attracts sponsors.Why you should start with one simple section instead of creating Teacher of the Month, Hometown Hero, Volunteer Spotlight, and other features all at once.A simple Good News section gives your station a place to celebrate the people, organizations, businesses, schools, and volunteers who make your community special, while creating content that continues working long after it airs.For more in-depth notes and examples from this episode, visit: https://www.skyrocketradio.com/228If you’re ready to upgrade your station’s website or mobile app, visit: https://www.skyrocketradio.com