Your Story Is Not Separate From You — How Writing a Book Unlocks a Whole New Level of Leadership with Steven Heumann

Most people who want to write a book are thinking about the book. What they don't see coming is what the process does to them. Steven Heumann spent 15 years as a television writer and director before founding Superhuman Creative, a ghostwriting and publishing company that helps leaders tell their stories. In this conversation, we talk about the difference between leading with principles and leading with your story, what it actually means to reach a moment of authenticity (it's not a mindset shift, it's an identity shift), and why the clients who go through his process often describe it as four months of therapy with a book at the end. Steven also shares his own turning point: lying in a bunk bed in a Montana RV, in the middle of a shoot, quietly deciding to walk away from everything he'd built and start over. That one private moment changed what Fridays look like for him today.