"YOUR TICKET TO THE AFTER PARTY" | How to Find Your Niche & Build a Purposeful Business with Sophia Maslin (Morby)

What happens when your female founder journey pivots you to build a business you never planned — but the world clearly needs?This episode explores how to find your niche through personal experience and build a purposeful business that solves a real, overlooked problem.Sophia Maslin went from running a disruptive modeling agency to building Morby — a digital estate-planning platform for younger adults in the UK — after losing a cousin and realizing how unprepared most of us are financially for an unexpected death. And yes… Sophia shares what it really took to build Morby: experimenting in public, redesigning the user experience, and using TikTok founder storytelling to generate early sign-ups and validate demand.This episode is such a beautiful reminder of the power you hold as an entrepreneur and how to find your niche at the same time.Inside this female founder podcast episode:how to find your niche through YOUR experience (not trends)how to build a purposeful business you genuinely believe inhow to grow a startup using founder storytelling on TikTokhow to design a better user experience on apps and onlineIf you’re in your first three years of business, OR ready for a new entrepreneur idea, this is the kind of story that sharpens your strategy and strengthens your confidence.🔗 Connect with Sophia Maslin, founder at MorbyWebsite: https://www.instagram.com/morbyapp/ Instagram & TikTok: @morbyapp Next Steps:Share this episode with a friendListen to next: How to Build an Online Community (ep 29)Rate and Review to share your supportRESOURCESPRIVATE PODCAST: Secrets of Standing Out Online www.herfirst3years.com Instagram: @chardetryelPROGRAMS & FREE TRAININGS Start Your PodcastGrow Your PodcastLearn How to Be a Guest on Podcasts