Your Travel Advisor Website Should Be Finding New Clients. Here's How.

Most travel advisor websites are built for one kind of visitor: the referral. Someone who's already heard about you, wants to confirm you're legit, and needs to find your contact information. That job matters — but it's only half of what a website can do. In this episode, Justin Hinkle introduces what he calls the Second Job: the website's ability to introduce you to complete strangers who've never heard of you, through search, content, social, and directories.He covers how cold discovery actually works — the specific channels that bring in strangers versus the warm traffic most advisors are used to — and what the site has to do differently for a visitor who starts with zero prior context. He also walks through local SEO basics, why blog content is the highest-leverage tool for building findability, how social and the website should work together, and where most advisors have gaps in their acquisition strategy. If your website is currently doing one job when it could be doing two, this episode lays out how to build the second one.Work with me: suitcasedesigns.com