Your Unfair Advantage with Stu Heinecke

Today Gina and Susanna welcome Stu Heinecke back to the show! Stu is an author, speaker, a WSJ cartoonist, and is known as 'The father of contact marketing.' He will also be presenting at this year's Outbound Conference. He starts with the subject of his latest book, How To Grow Your Business Like a Weed, and how people in business and sales need to strive to act more like a weed. Persistent, relentless, adaptable, overtaking territory, probing every possibility to take root and grow. How are weeds able to do this? Stu explains that it's because they have many unfair advantages, and he shows you how you can discover your unique unfair advantages in order to leverage them. He continues giving priceless advice on how to stand out, how to get any meeting, humanizing yourself, making yourself irresistible to potential clients, the superpower of engaging both the right and left side of your brain, and using "yes and" to pivot out of anything that's thrown at you. Go check out all of Stu's books books, including How To Grow Your Business Like a Weed Come and grow with Sales Gravy & Sales Gravy University More about Gina Engagement Expert – Speaker – Sales Trainer – Entrepreneur – Improv Comic Gina is a Master Sales Trainer for Jeb Blount's Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition.  "Sass without too much crass" is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother. Prior to joining Sales Gravy, Gina founded and operated Carolina Improv Company, an improv comedy school and theater, in addition to Pivot10 Results, a sales training company. Thanks to this podcast, Gina was able to "stalk" her business role model Jeb Blount and convince him to hire her … and sponsor this podcast! More About Susanna After graduating from Cambridge University in Music and Education, Susanna took her first sales role selling advertising space on websites. She's always been intrigued by the unfair negative stigma associated with sales and the way that after their initial excitement to work in sales, people will do everything they can to avoid actual prospecting. With 14 years of experience in recruitment, Susanna challenges this mindset through her successful business sourcing sales professionals into recruitment roles. Susanna decided to become a Sales Gravy Master Trainer because Sales Gravy's vision matches her own beliefs and values. She is committed to providing excellence and dedication to all of her trainees so that they can achieve their goals and succeed in sales.