Your value proposition to connect with influencers - with Bob Burg

There's an important but essential part of the mindset to connect with influencers that it's often ignored. The "giving value first" philosophy, although broadly shared and understood, is often misinterpreted. Entrepreneurs might think they're doing the right thing, but in reality, they're being guided by subconscious mental blocks. Today, we explore the mental blocks that might not allow you to convey the value you have to offer to influencers. In addition to that, you'll listen to one of the best conversations on Beyond Influencer Marketing podcast with internationally renowned bestselling author Bob Burg. Bob shares what influencing really is, and how to think and behave in ways that allows you to build long-term connections with influencers and clients as well. Selected takeaways from today's show: Always give value first. Great salesmanship or influencing is never about the salesperson or the influencer. It's about the people you try to serve. Value is in the eyes of the beholder. The key is not what we think is valuable, or what we think they should think is of value. Understanding the other person is a must. Money simply is an echo of value. You will be able to get ahead when you shift from an "I" focus to an "other" focus. Stay in touch with your business relationships. A handwritten note or a quick check in on social media is all it takes. Do so because you're genuinely interested in them.     More about Bob Burg Bob Burg is a sought-after speaker at company leadership and sales conferences. He has shared his speaking platform with everyone from today's business leaders and broadcast personalities to even a former U.S. President. Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann has sold over half a million copies and it has been translated into 21 languages. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and is a past member of the Board of Directors of Furry Friends Adoption, Clinic & Ranch in his town of Jupiter, Florida. Connect with Bob at https://burg.com/