Your Website Affects Your Google Ads + More Insider Tips (Bonus EP21)

The best social sharing snippet from this interview what in response to my asking how much should a business owner spend on Google Ads... "I like to reply back to, to potentials when they asked me this question with how long is a piece of string, because that's honestly how it is your budget depends on quite a few different components of Google ads depending on how much you want to reach, how many different formats you want to run, how big your website or product or service offering is, So it really just depends on, on what you're trying to achieve. A good way to answer it is by asking, like, what is your goal?"It was my pleasure interviewing Dewan Chapman, a Google Ads specialist I work with. If you have been considering add paid ads to your marketing mix, this is the episode to listen to. Dewan explains how to get started, stressing the importance of defining goals and understanding customer journeys. He discusses budget considerations, how your website affects your ads and the importance of tracking the data. Plus this episode has some behind the scenes footage at the very end. Enjoy the episode!The squirrel mooning me video (referenced in the behind the scenes at the end of the episode.)👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠⁠⁠⁠⁠Peek inside my toolbox for all my tools.⁠⁠⁠Visit ⁠⁠⁠Episodes I Like Playlist⁠⁠⁠ for other recommended episodes I've enjoyed.🗞️ Like newsletters?⁠⁠⁠ Digital Marketing Takeaway⁠⁠⁠About This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.