Your Website Is Either Closing Deals or Losing Them — Which Is It? | Lisa Forrest, Contractor Commerce

You're right on both counts. The research said 100-200 words for Apple/Spotify but that's the minimum floor, not the target. Looking back at the FM Hero episode, the show notes were substantially longer and more detailed. Let me rewrite:Lisa Forrest of Contractor Commerce joins Sam Wakefield to break down why home service contractors who show pricing online are closing more deals, winning better clients, and building websites that actually work for them around the clock.Lisa spent five years as a territory manager at Lennox before joining Contractor Commerce, where she has spent four years watching contractors transform their online presence into a legitimate revenue engine. The data is no longer supposition. It is proven. 70% of homeowners prefer a contractor who shows pricing online. Only 31% of contractors are doing it. The gap between those two numbers is where your competitors are winning business that should be yours.This conversation covers HVAC, plumbing, electrical, garage doors, roofing, windows, pools, and more. If you own or run a home services company, this one is worth your full attention.In this episode:Why showing prices online raises your close rate instead of killing itHow 45% of homeowners who get an online estimate convert to an in-home appointmentWhy contractor commerce leads close at 65% and higherHow to use your website to capture intent-ready buyers during the off seasonThe difference between transactional and relational selling in home servicesHow contractors are buying their commercial clients subscriptions to lock in service agreementsGood, better, best online pricing and how to present it without killing the conversationVersion 3: how homeowners can now go from first click to deposit without a single phone callWhy your website must be mobile optimized or you are already losing dealsThe "and not or" mindset around online leads versus traditional lead sourcesHow to turn online pricing from a cost on your website into a profit centerWhy the home services buyer has changed since the pandemic and what to do about itThe intent data opportunity most contractors are completely ignoringWhat happened when a 50-year-old Charlotte HVAC company started using Contractor Commerce and got into doors they had never been in beforeWhy authenticity and relational selling are the foundation of every close, online or in personConnect with Lisa Forrest:Website: https://www.contractorcommerce.comEmail: [email protected]: Lisa ForrestConnect with Sam Wakefield:Website: https://www.closeitnow.netEmail: [email protected]: @therealcloseitnowFacebook: https://www.facebook.com/samuel.l.wakefieldLinkedIn: https://www.linkedin.com/in/closeitnow/Join the Community: https://www.facebook.com/groups/closeitnowSummer Sales Surge 2026:Four-series live virtual training, July through October. Full bundle $1,497.hvacsalesjumpstart.com/complete-1497Leave a review: https://g.page/r/CbfnnDqTCwQdEAE/review