Your website is key to marketing your business so here are some tips for ecommerce success

We continue our series on marketing your business for sales growth in-store and online in 2025 with tips on website and marketing setups that make shopping your online store easier and reduce purchase friction,For more details, check out our latest blog post - https://blog.workstand.com/make-shopping-easyDesign - minimal clutter, accessibility Make it easy for shoppers to find what they are looking forSearch functionNavigation - minimal clicks, don’t bury the shop button, organizationDistinct calls to action - send shoppers to intuitive links where they can purchase the item your suggestingSingle page checkout - new enhancement Follow up and post purchase communicationsThe purchase journey does not end when they complete their purchase on your website - think of this as just the first step in their next purchase with youCommunicate clear fulfillment expectationsLeverage your website to keep them coming backKeep fresh content up so return visitors see something newWorkstandIQ Loyalty - automated, transactional emailsBe sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected] Us on LinkedInMark Still, Senior Business DevelopmentDavid Martinez, Key Accounts AdvisorWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].