Your Website Isn't a Checkbox: Will Strohl on Building a Digital Presence That Actually Works episode artwork

EPISODE · Feb 16, 2026 · 23 MIN

Your Website Isn't a Checkbox: Will Strohl on Building a Digital Presence That Actually Works

from South of SF

This episode brought to you by Within Range Coaching. Ready to get unstuck and start building a life that actually fits? Claim your free 30-minute clarity session HERE.---Most businesses treat their website like a checkbox—something they built years ago and haven't touched since. Will Strohl wants to change that.As the founder and CEO of Upendo Ventures, Will has spent over two decades helping businesses turn their websites from digital dust collectors into lead-generating machines. Before focusing on small businesses, he cut his teeth on enterprise projects for companies you'd recognize (he can't say which ones, but they have trucks in most states).In this conversation, Will breaks down why your website is the backbone of your entire online presence, how search engines actually decide who shows up first, and the one stat that should make every business owner uncomfortable about their current site.In this episode:Why "set it and forget it" is killing your online visibilityThe bounce rate reality check (hint: you're probably losing 60% of visitors immediately)How AI search is changing the game for small businessesThe early internet moment that hooked Will on web development for lifeConnect with Will Strohl:Website: UpendoVentures.comLink hub: beacons.ai/upendoventuresSpecial offer: Mention this podcast for a deal on servicesAlso mentioned:San Carlos Business Networking GroupViv Kelvin from Vabrato Real EstateAman Thakral from Integrated SolutionsCarmen Avila formerly from Glam Roofing---This podcast is produced by Within Range Life Coaching LLC—helping you tend to what matters, one conversation at a time.

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Your Website Isn't a Checkbox: Will Strohl on Building a Digital Presence That Actually Works

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